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Automate and Send Event Through Triggered Postcard Mailing

  • dukagjinie257
  • Mar 31, 2022
  • 1 min read

The first step to automating postcard mailing is to identify the behavior that is driving the action. Then, set up triggers around the event. For example, you could send a cart abandonment postcard to a user who had not bought from you in a while. Another common trigger is a purchase history timeline. For new customers, a welcome postcard could be sent when they make their first purchase. But you could use triggers for any type of event. Webinar attendance or product demos are two good examples of triggers for automated postcard mailers.



For example, you could use a marketing automation tool to track the website visits of your new CFO. Once the new CFO starts researching the different CRM platforms, you could send him a personalized postcard with a link to your website. You can even trigger additional mailings based on additional website visits. These two methods can increase your direct mail ROI and increase engagement across all channels. You can use several different tools to automate and send event through triggered postcard mailing. With Inkit, you can create and design your own postcards and plug them into your CRM workflow.


Another powerful method to automate and send postcards is through postcard commingling, which enables you to save money on mailing. With this system, you can create a postcard and trigger it based on an event in your CRM. With this method, you only pay for the postcards you actually send. This way, you can avoid paying for bulk mail or design fees.





 
 
 

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